November 15, 2005

Direct to Consumer Advertising

Category: Pharma,Uncategorized — @ 9:56 pm

The only two nations that allow direct to consumer pharmaceutical advertising are the United States and New Zealand. Apparently the US is now innovating on the concept, taking it to a whole new level:

This is the first time I have seen an ad of this nature, which was published in the New Yorker this week.

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