Brands are most often associated with the world of crass consumerism but they can play a key role in fomenting political change. Or so claim some pretty clever thinkers and activists and they will be giving talk about the importance of branding for democratic politics, this Monday at 7 PM, at the Change You Want to See

Please join us this Monday, October 26th as we continue our series on Symbols, Branding and Persuasion with an exploration of branding in the context of electoral and legislative politics. We’ll start with a presentation by media theorist Stephen Duncombe, author of Dream: Reimagining Progressive Politics in an Age of Fantasy and the forthcoming Branding the New Deal. Afterward Jessica Teal, design manager for the Obama 2008 presidential campaign will join Duncombe for a conversation via video skype.

Like it or not, propaganda and mass persuasion are part of modern democratic politics. Many progressives today have an adverse reaction to propaganda: ours is a politics based in reason and rationality, not symbols and fantasy. Given our last administration’s fondness for selling fantasies as reality, this aversion to branding, marketing and propaganda is understandable. But it is also naïve. Mass persuasion is a necessary part of democratic politics, the real issue is what ethics it embodies and which values it expresses.

Looking critically at how the Roosevelt Administration tried to “brand” the New Deal and how the Obama campaign leveraged principles of marketing and advertising gives us an opportunity to think about different models of political persuasion.