December 18, 2006

VIVA ZYPREXA!

Category: Academic,Pharma,Politics,Psychiatry,Uncategorized — Biella @ 3:52 pm

I am about 2/3 over with my haul from Edmonton to San Juan, PR (laying over in the beautiful JFK) and am too tired to blog anything much of substance but do check out Furious Season’s impassioned and excellent commentary on the recent NYTimes article (and this one )that reveal how Eli Lily knowingly downplayed the risks of Zyprexa. And if you read the second article, you will find out what Viva Zyprexa means.

Here is Eli Lily’s press release, which I have included on the next page as these things tend to vanish…

Statement from Eli Lilly and Company: Response to The New York Times Article from December 18, 2006

December 18, 2006

INDIANAPOLIS, Dec 18, 2006 /PRNewswire-FirstCall via COMTEX News Network/ — Eli Lilly and Company (NYSE: LLY), vigorously objects to the characterization of company practices in a New York Times article based upon selective documents illegally leaked by plaintiffs’ lawyers.

“At Lilly, we do not engage in off-label promotion – as alleged in The Times article,” said Dr. Steven Paul, Lilly’s executive vice president, science and technology. “Lilly is committed to the highest ethical standards and to promoting our medications only for approved uses. We have clear guidelines and extensive training for our sales representatives to help assure that they provide appropriate promotional information that is within the scope of prescribing information approved by the FDA.”

Lilly works to bring Zyprexa to physicians who are confronted with the need to diagnose and treat serious schizophrenia and bipolar disorder wherever they practice.

* About half of medical care for serious mental illness takes place in a primary care physician’s office. This is due to the fact a large number of people in the United States have no access to a psychiatrist or do not seek psychiatric care.

* Our experience in mental health has taught us that primary care physicians are asking for education on severe mental illnesses, since they see many of these patients in their offices.

* We believe that it is absolutely appropriate to discuss Zyprexa and its indicated uses with primary care physicians in the interest of meeting a critical medical need.

* It is important that the public understand that physicians can and do prescribe medications outside of their approved indications to meet the needs of their individual patients.

“While it is accurate to say that mental illnesses like schizophrenia and bipolar disorder begin early in life — with a higher prevalence during early adolescence and childhood — it is simply untrue to assert that these diseases somehow end — and therefore prescribing for them ends — in young adulthood,” added Paul. “To dismiss the devastating impairment of these disorders throughout a patient’s life is wrong.

“Bipolar disorder and schizophrenia are often treated in the offices of primary care physicians. In fact Lilly did research with primary care physicians and found that they were challenged in making the diagnosis of bipolar disorder. Many primary care physicians appreciate the educational outreach Lilly provides in mental illness,” he added.

The Times failed to mention that these leaked documents are a tiny fraction of the more than 11 million pages of documents provided by Lilly as part of the litigation process. They do not accurately portray Lilly’s conduct. As part of Lilly’s commitment to patients and healthcare professionals, many high-level Lilly physicians and researchers — along with researchers from outside Lilly — were engaged for a number of years to study the issue of Zyprexa and diabetes. Leaked documents involving these discussions do not represent an accurate view of company strategy or conduct.

Lilly deplores the illegal release of select confidential documents. This illegal and selective disclosure of incomplete information will cause unwarranted concern among patients that may cause them to stop taking their medication without consulting a physician. This is the unfortunate result we saw when plaintiffs’ lawyers aggressively advertised about Zyprexa in recent years while searching for clients.

Lilly, a leading innovation-driven corporation, is developing a growing portfolio of first-in-class and best-in-class pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers — through medicines and information — for some of the world’s most urgent medical needs. Additional information about Lilly is available at www.lilly.com.

C-LLY

Zyprexa® (olanzapine, Lilly)

(Logo: http://www.newscom.com/cgi-bin/prnh/20031219/LLYLOGO )

SOURCE Eli Lilly and Company

Tarra Ryker, +1-317-276-3787, mobile: +1-317-332-7502, or Marni Lemons,
+1-317-433-8990, mobile: +1-317-532-7826, both of Eli Lilly and Company

http://www.prnewswire.com

Copyright © 2006 PR Newswire. All rights reserved

News Provided by COMTEX

No Comments »

No comments yet.

RSS feed for comments on this post. | TrackBack URI

Leave a comment

XHTML ( You can use these tags):
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> .