To count means that you/it/whatever counts matters. If one counts the number of females in many tech/media conference, the number of women is dreadfully low, giving off the meaning and feeling they don’t always count, even if they are very well received.
There is a new project spearheaded by the efforts of Annina Rüst that will help us count women at conferences. The project is cleverly called Be Counted and it allows you to input information about gender representation in conferences. Here is a little more about the project and I urge you to check it out and contribute:
The project aims to collect a stream of user-contributed data on gender diversity in technology environments in the form of Gender Ratio Reports (GRRs). The longterm aim of the project is to not just collect but also provide tools for retrieving and visualizing the data in order to encourage others to collectively analyze the patterns behind the numbers.